ITV Aims To Boost Ad Fortunes With Upgraded Digital Platforms

LONDON, UK — As we head in to 2024, some ad spend forecasts are showing flatter growth and increased challenges for TV, with the key challenge being the extent to which new streaming ads can offset declines from linear ad spend. In the UK, ITV’s CEO has warned of a challenging ad revenue outlook, albeit […]


ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters

LONDON, UK — It counts half the UK population as a registered user of its streaming platform. Now ITV wants other broadcasters to join the data party. ITV recently relaunched its streaming platform as ITVX, a stronger offering with slicker UI and new-look linear channels. Meanwhile, Planet V, its system for agencies to buy ITVX […]


Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint

LONDON – While the world was in lockdown, Rhys McLachlan was innovating. Now the UK’s leading commercial broadcaster can see a brighter future. Over the last year, the advanced advertising director at ITV was pushing forward the legacy company’s new-wave ad targeting offering. Now, as economies pick back up, ITV is expecting to post its […]


‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies

LONDON – Almost a year after it was announced, the addressable advertising platform from the UK’s biggest commercial broadcaster is about to go fully live. In November 2019, ITV announced Planet V, a platform enabling data-driven buying, optimization and monitoring of ads on ITV Hub, the multi-platform app through which viewers can watch catch-up and live […]


Programmatic TV Demand Exceeds Supply: Videology’s McLachlan

LAS VEGAS — So-called “programmatic” TV advertising, in which TV ads would be traded with digital targeting and efficiency, is coming a long way – but still has key challenges to address if it is to reach the heights many hope for, according to one sector exec. “We’re in a nascent timeframe for programmatic TV. It’s […]


Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

LONDON — Programmatic online advertising control techniques have become popular in web channels; now broadcasters and video operators are ready to shed scepticism toward the technology, says an exec with a bird’s-eye view of the market. “Increasingly, the community is appreciating that programmatic is premium,” says video ad tech firm Videology‘s Head of Global TV Strategies, […]


Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’

LONDON — Advertisers are being urged to quit viewing spending allocation as an “either-or” between TV and online video, and instead buy both together for campaigns. “We’re entering in to an economy where there are friends with benefits – video and TV working together,” says video advertising technology platform vendor Videology‘s head of global TV […]


Video Ad Formats ‘Still Not Suited To Multi-Platform’

LONDON — The industry is still not configured to easily producing online advertising that works across digital screens, a panel convened by Beet.TV agrees. Unlike Scandinavia, where 90 percent of pre-roll ads last a mobile-friendly 12 to 15 seconds, most UK pre-rolls are dumped from existing 30-second TV spots, sports video firm Perform Group’s UK […]


Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

LONDON — It feels like we have only just begun to see the emergence of the highly-efficiency “programmatic” online ad sales mechanism in pictorial display and in video. Next up, traditional linear TV could be reinvented by the technology. “It can absolutely be done today,” video ad tech firm Videology‘s global TV strategy head Rhys […]


Video Ad Networks Must Become Unique To Survive

LONDON — The rise of advanced data-driven and otherwise “programmatic” online advertising sales processes is challenging traditional ad networks to step up and defend their place in the future, a Beet.TV panel of industry execs agrees. “For the development of video as a legitimate channel, they were a necessity,” Videology’s global TV strategy head Rhys […]