publishers
EX.CO’s Shachar Orren: Video Is Publishers’ Best Defense Against AI ‘Zero-Click’ Era Because Summaries Can’t Replace Watching
Publishers facing traffic declines from artificial intelligence-powered search summaries might have one engaging tool to fight back. “Video can’t that easily be replaced by an AI summary. Even if you do video to text and you can summarize it, it doesn’t replace the experience of watching a video,” Shachar Orren, co-founder, CRO and CMO at […]
SMG Planning Content@Scale International Expansion
LONDON — In January, Starcom MediaVest Group (SMG) announced it would re-use some US publishers’ “evergreen” articles to tell marketers’ stories. Now it is about to ope the program, Content@Scale, elsewhere in the world. “We’ve rolled it out in the US and will roll it out in 2014 in many other markets around the world,” […]