Publicis health Media

CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven’t evolved to match the technology’s capabilities. “The promise and the possibility with AI won’t be fully realized if the industry doesn’t change and evolve around it,” Andrea Palmer, CEO of Publicis Health […]

In a global pandemic crisis, doctors are the vital link between pharmaceuticals and patients. But, when in-person visits are shut down, how do medical marketers gain cut-through? In this video interview with Beet.TV, Ray Rosti, chief digital officer of healthcare marketing agency Publicis Health Media, explains how health brands are overcoming the modern ailment of […]