Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they don’t need to skirt news. In this video interview with […]

 

Publicis Groupe’s Cohen: Why Brands Are Better Off Without the Cookie

During a worldwide crisis, advertisers have to be particularly cognizant of the situation their audience is living through. Talking to customers as a cohort, and not as individuals, and letting advertisements end up alongside irrelevant content, can hurt brands more than ever.  Jeremy Cohen, the vp and head of global content partnerships at Publicis Groupe, […]

 

‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus

VIA BEETCAM — When Rishad Tobaccowala decided to write a book on rebalancing business, he didn’t think it would landing in the middle of a global pandemic that threatens to up-end business and reboot the world as we know it. But that’s what is happening. The senior advisor of media agency holding group Publicis, an […]

 

Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

ORLANDO — Over the last 10 years, the advertising industry has obsessed over new toolsets that allow it to precision-target audiences, automatically buy the right ads and finely measure the results all the way through to sales. But is this now an industry that is led too much by the numbers? Or, put another way, […]

 

Publicis’ Tobaccowala: AdTech Must Yield Control, Compensate For Consumer Identities

Longtime advertising industry soothsayer Rishad Tobaccowala believes we’re all entering a third “connected” age that blurs the lines between advertising technology and consumer data rights. In a book to be published in early 2020 and in this interview with Beet.TV at the LUMA Partners Digital Media East event, he talks about why consumers should be […]

 

‘Complexity Of Change’ Spurred Campbell Soup Global Account Review

MIAMI-When Cambell Soup Company put its huge creative and media account into review last year, it didn’t seek the usual “spec creative” from contenders. Unlike when the company hired BBDO back in 1954, Campbell was looking for a partner to help it navigate “the pace and complexity of change.” Last month, Publicis Groupe was awarded […]

 

4A’s Chief Seeks ‘Client Of The Future,’ Launches Inclusion Certification Program

MIAMI-There’s lots of talk about the challenges facing advertising and media agencies, among them a very competitive recruitment market, diversity and inclusion. And then there is the actual value that agencies bring to the table. “There’s a lot of negative narrative out there about what’s going wrong for agencies,” says Marla Kaplowitz, President and CEO […]

 

Laura Desmond: Agencies Undisputed Leaders Of Data ‘Alchemy’

SAN FRANCISCO – It can be pretty scary when a Chief Growth Officer forecasts a big decline in advertising spending in the next five years, as Publicis Groupe’s Rishad Tobaccowala did recently. To his former comrade Laura Desmond, it’s a call to action that agencies are in a unique position to fulfill. That’s because agencies […]

 

How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe

NEW YORK – Media agencies don’t have a lock on consumer data that informs their clients’ ad campaigns. And that’s a good thing to Shenan Reed, President & Chief Client Officer at Publicis Groupe. “It is fascinating to me that the creative agencies really want to have access to the data, and as media agencies […]

 

WPP’s Sir Martin Sorrell on Cannes: Excessive & Expensive But No Boycott

CANNES – Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the right approach, according to the Founder & CEO of WPP. Sorrell’s comments […]

 

Tobaccowala At The NewFronts: Of Creativity, New Players And ‘Dinosaur Companies’ Coming Alive Again

Marketers all around the globe face three basic, common challenges, according to longtime advertising executive Rishad Tobaccowala. They are reigniting growth, engaging with consumers and finding the right organizational structure that can facilitate the first two. “For most countries, the number one thing that clients are looking for is how do they grow again. So […]

 

MediaVest’s Trivedi: Compliance Around Digital Video is Finally in Place

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]

 

Digital Video Spend Hitting “Double Digits,” Starcom President Amanda Richman Tells Beet.TV

As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV.  In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]

 

VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]

 

VivaKi’s Voris: ‘Digital Video Will Expand Business’

LONDON – As digital video expands tremendously, it will continue to grow VivaKi‘s business, says Frank Voris, CEO of VivaKi. “We’re focusing on incubating new opportunities for the group, whether it’s monetizing partnerships, creating new product, and developing new business models to take us into the future and deliver the growth that Maurice [Levy, CEO […]