Publicis’ Tobaccowala: AdTech Must Yield Control, Compensate For Consumer Identities

Longtime advertising industry soothsayer Rishad Tobaccowala believes we’re all entering a third “connected” age that blurs the lines between advertising technology and consumer data rights. In a book to be published in early 2020 and in this interview with Beet.TV at the LUMA Partners Digital Media East event, he talks about why consumers should be […]

 
 

‘Complexity Of Change’ Spurred Campbell Soup Global Account Review

MIAMI-When Cambell Soup Company put its huge creative and media account into review last year, it didn’t seek the usual “spec creative” from contenders. Unlike when the company hired BBDO back in 1954, Campbell was looking for a partner to help it navigate “the pace and complexity of change.” Last month, Publicis Groupe was awarded […]

 
 

4A’s Chief Seeks ‘Client Of The Future,’ Launches Inclusion Certification Program

MIAMI-There’s lots of talk about the challenges facing advertising and media agencies, among them a very competitive recruitment market, diversity and inclusion. And then there is the actual value that agencies bring to the table. “There’s a lot of negative narrative out there about what’s going wrong for agencies,” says Marla Kaplowitz, President and CEO […]

 
 

Laura Desmond: Agencies Undisputed Leaders Of Data ‘Alchemy’

SAN FRANCISCO – It can be pretty scary when a Chief Growth Officer forecasts a big decline in advertising spending in the next five years, as Publicis Groupe’s Rishad Tobaccowala did recently. To his former comrade Laura Desmond, it’s a call to action that agencies are in a unique position to fulfill. That’s because agencies […]

 
 

How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe

NEW YORK – Media agencies don’t have a lock on consumer data that informs their clients’ ad campaigns. And that’s a good thing to Shenan Reed, President & Chief Client Officer at Publicis Groupe. “It is fascinating to me that the creative agencies really want to have access to the data, and as media agencies […]

 
 

WPP’s Sir Martin Sorrell on Cannes: Excessive & Expensive But No Boycott

CANNES – Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the right approach, according to the Founder & CEO of WPP. Sorrell’s comments […]

 
 

Tobaccowala At The NewFronts: Of Creativity, New Players And ‘Dinosaur Companies’ Coming Alive Again

Marketers all around the globe face three basic, common challenges, according to longtime advertising executive Rishad Tobaccowala. They are reigniting growth, engaging with consumers and finding the right organizational structure that can facilitate the first two. “For most countries, the number one thing that clients are looking for is how do they grow again. So […]

 
 

MediaVest’s Trivedi: Compliance Around Digital Video is Finally in Place

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]

 
 

Digital Video Spend Hitting “Double Digits,” Starcom President Amanda Richman Tells Beet.TV

As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV.  In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]

 
 

VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]

 
 

VivaKi’s Voris: ‘Digital Video Will Expand Business’

LONDON – As digital video expands tremendously, it will continue to grow VivaKi‘s business, says Frank Voris, CEO of VivaKi. “We’re focusing on incubating new opportunities for the group, whether it’s monetizing partnerships, creating new product, and developing new business models to take us into the future and deliver the growth that Maurice [Levy, CEO […]