Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke

So-called “programmatic” tools and platforms have revolutionized how online display advertising is bought and sold, now it has making inroads to online video ads – next up, many hope it can do the same in plain ‘ol TV. But that is easier said than done. “One of the challenges in bringing about this programmatic ubiquity […]

 

‘Local World’s’ Malik Sees Programmatic Dictating Video

LONDON — Local World has accomplished quite a lot in a rather short space of time. Formed in 2012 to acquire Northcliffe Media and Iliffe, the outfit is now one of the UK’s largest local newspaper publishers, and an interesting case study in the digital reinvention of staid old printed local titles. Nowadays, Local World […]

 

Brands Want More Info From Trading Desks: Unbound’s Brunick

CANNES — Many brands are now beginning to take the opportunity to buy ads through programmatic platforms purely under their own steam, rather than enlisting ad-buying agencies. But what is the experience like? Whilst such a feat is eminently possible, Michael Brunick, partner in programmatic ad advisory service Unbound, says: “Several brands we’ve been working with have been doing programmatic […]

 

VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

CANNES — The rise of automated, super-targeted advertising known as “programmatic” has been complex and fast. Sometimes, ad tech players have not helped themselves by obfuscating their offering in obtuse language. But one of the key execs in the space says he observers advertisers increasingly wrapping their head around the prospect and its potential. “We’ve […]