What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: “Hopefully, over time, we can get over […]