Hulu Beta Testing New Attribution Offering And ‘Pause Ads’

LAS VEGAS—With a “nice running start” of 11 years in the streaming video wars, Hulu is beta testing an attribution offering to correlate advertising exposures to advertisers’ business outcomes. Hulu announced the offering at CES 2019 as it revealed a subscriber base of 25 million, representing “pretty dramatic growth” of eight million year-over-year, SVP of […]

 

A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

With the race for cross-screen audience measurement becoming more of a marathon than a sprint, under new CEO Bryan Wiener comScore has both feet in the game. Those would be its digital and television penetration and the granularity of its consumer behavior data. “The genesis behind the comScore-Rentrak merger was brilliant,” Wiener says in this […]

 

Focus On TV Ad Experiences: Cannes Panel With Forrester, Hulu, Twitter, BrightLine

CANNES – Creating better television ad experiences for viewers seems to be a never-ending conversation for agencies, brands and publishers. But judging from a panel at the Cannes International Festival of Creativity, ad relevance and personalization is expected to vary widely by platform and provider for the foreseeable future. Reasons for the variations include corporate […]

 

Go Beyond 15 & 30: Hulu’s Naylor Advocates Interactive Ads

CANNES — It was the subject of a thousand interactive TV dreams in the nineties – the ability to buy products straight from ads seen on the TV screen. Now Hulu has enabled it, and its ad chief thinks the future has finally arrived. The new ad unit, called T-Commerce, was launched with interactive firm […]

 

MediaCom’s Badigian On Studio71’s Content Vetting, Downloads From Hulu

YouTube certainly has reach, but its content doesn’t always lend itself to precise brand alignment. That’s where smaller digital players like Studio71 can differentiate themselves, according to MediaCom’s Renee Badigian. In this interview with Beet.TV at the Digital Content NewFronts 2018, Badigian, who is Account Lead at the GroupM media agency, talks about why consumers […]

 

Hulu Announces Downloadable Programming in New Advertising Play

In what the Hulu calls an industry first, the company will allow subscribers to download content with advertising to devices for offline viewing. the Hulu announced this another other news today at its NewFront presentation. In this video interview with Beet.TV, Peter Naylor, SVP of Sales, explains the value of reaching “elusive”consumers “untethered” will provide […]

 

Hulu’s Naylor: Future Of TV A Mix Of On-Demand And Live Programming

At its Upfront presentation last year, Hulu unveiled its live television streaming service, which offered a combination of live and on-demand programming. To date, the biggest learning is that “over half of the consumption in our live bundle is factually on demand,” says Peter Naylor. “That tells me the future of TV is a blend […]

 

With Interactive TV Ads On The Upswing, Hulu Sees ‘Inflection Point’

Driven by a combination of marketer uptake and viewer expectations, the use of interactive television ads is surging at Hulu. So much so that “I feel like there’s a bit of an inflection point for interactive ads in TV,” says SVP of Advertising & Sales Peter Naylor. “We’ve been working with people like BrightLine for […]

 

Hulu’s Peter Naylor: Reputation And Brand Safety Also Means Budget Safety

PALM SPRINGS, Calif – With the demand for digital transparency and brand safety only getting stronger, Hulu is taking a “very direct” approach to making its inventory available to advertisers via programmatic transactions. “We’re writing our own rules for our own game when it comes to automation and programmatic,” says SVP of Advertising Sales Peter […]

 

On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor

COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]

 

Hulu Sticks With Dynamic Ads For Live TV Service

Months in the making, Hulu chose the Digital Content NewFronts – a showcase for online publishers to tout their wares to advertisers – to unveil its new live TV service, promising consumers a way to cut their cable cord whist continuing to receive premium TV channels. The company launched the new service in beta on a number […]

 

Hulu Will Test Ads In VR, Peter Naylor

Last year, estimates pegged Hulu revenue at $1.5bn. Even without sight of the split, it’s fair to say that advertising is becoming big business for the VOD joint venture. Now it’s considering its options for the next generation of advertising – virtual reality. Hulu began putting content in to VR in March, and is now looking […]

 

Hulu Grabs Spolight with Ad-Supported Web Originals

Hulu nabbed its first Golden Globe nomination this month, in yet another sign of both growth and burgeoning acceptance of the online service as a programmer. “We have been taking some big swings at original content,” says Peter Naylor, Senior VP Ad Sales at Hulu, in this interview with Beet.TV. Hulu joins HBO, Netflix, and Amazon […]

 

Hulu ‘Going Big’ On Original Commissions Ahead Of NewFronts

FORT LAUDERDALE — Original commissions have become the creative differentiators for video-on-demand platforms. TV aggregator Hulu is taking a range of new programming to the upcoming April/May NewFronts, a week when platforms try to secure upfront ad bookings. “One of our better shows is The Awesomes, an animated series by Seth Myers,” Hulu ad sales SVP Peter […]

 

Hulu’s Naylor: Majority of Views Now in the Living Room

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living rooms with 20% consumption on […]

 

Digital Full Episodes A Draw in Upfront, NBCU’s Naylor Says

NEW YORK — The biggest draw in digital video during the upfronts was for content in full-episode players, says Peter Naylor, EVP Digital Media Sales at NBC Universal during an interview with Ashley J Swartz, CEO and Co-founder of Furious Minds for Beet.TV. “We didn’t do a lot of short form because I don’t think there is a […]