Pete Basgen
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
Once confined to basements and bedrooms, video gaming has exploded into the cultural and commercial mainstream, shedding its niche hobby status to become a central pillar of modern entertainment. That influence now stretches far beyond interactive screens, seeding blockbuster movies and hit television series, reflecting a fundamental shift in how younger generations consume media. The […]





