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PayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes
CANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the advertising business. PayPal unveiled its own PayPal Ads platform in October 2024, adding Offsite Ads this April. Mark Grether, SVP […]
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
MIAMI – PayPal is positioning itself as a new heavyweight in the digital advertising space, unveiling a bold vision for its ads business centered on what it calls the “transaction graph”—a data-driven foundation built on the behavior of its 400 million users and 30 million global merchants. Speaking this week, Mark Grether, senior vice president […]