Paul Gubbins

LONDON – The programmatic supply chain has become a tangled web, and holding companies are demanding help to cut through it. That’s why Google Ad Manager is doubling down on its agency-facing partnerships, responding to growing pressure from major buyers who want closer relationships with premium publishers and clearer paths through an increasingly complex ecosystem. […]

LONDON, UK — For a practice that once drew suspicion in TV land, programmatic ad trading’s arrival in the channel is now clear. And, since everyone agrees programmatic still has work-ons when it comes to connected TV, the growth curve could get even higher. Speaking to me at The Future of TV Advertising Global 2023, […]