Advertising Is Fundamentally Misunderstood: Pluto TV’s Calacci

Pluto TV’s OTT streaming service is free but ad-supported, and chief revenue officer Rich Calacci believes that as long as those ads are properly targeted at the right audience, viewers won’t mind. “I don’t think there’s an aversion to commercials or advertising broadly. I think it’s fundamentally misunderstood,” says Calacci, speaking with BeetTV at Advertising […]

 

Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory. In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting […]

 

FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop

First it was desktop, then mobile and now it’s all about the living room at premium video ad management solutions provider FreeWheel. That’s because “This is truly premium viewing experiences,” says SVP of Client Services Mike Lawlor. “It’s lean back, it’s dynamic, it’s highly engaged viewers on 60-inch television screens.” Moreover, it’s “fraud-free, it’s 100% […]

 

YuMe Expands Ad Alliance with Smart TV Makers

REDWOOD CITY, CA – Video adtech company YuMe was the first to integrate advertising directly to smart TV’s in a major way with its activation with LG and Toyota some five years ago. Today, its alliance with top manufacturers has expanded – as has its collaboration with set-top box companies, says Michael Hudes, EVP in this […]

 

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever more toward long-form and live […]

 

Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson

LAS VEGAS — A digital media world in which TV manufacturers keep changing their underlying smart operating systems risks wrong-footing and frustrating content owners, says Ovum TV principal analyst Paul Jackson. “A number of manufacturers here have switched horses in terms of what their OS is going to be,” Jackson tells Beet.TV in this video […]

 

Networks Set To Fight Leagues Over Online Streams: Analyst Sweeting

LAS VEGAS — Broadcast networks, peeved that TV audiences are moving to platforms for which they don’t have big live sports rights, are likely to try negotiating hard when rights are due for renewal. “Broadcasters have paid godawful sums of money,” Paul Sweeting, a media analyst who consults through his own Concurrent Media Strategies and writes for […]

 

Roku Adding 90+ Channels Every Month

Over-the-top online video and TV device maker Roku is adding more digital channels to its gadgets whilst building out an advertising business to augment its original paid video background. “We’re launching over 90 channels a month,” business development VP Scott Rosenberg tells Beet.TV. Roku added Yahoo Screen, WatchESPN and Sky Store over the last few […]

 

A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this interview with Beet.TV While Apple can surely introduce an […]

 

Roku Helps Video Partners Try To Crack OTT Ads

Soon to announce it’s “significantly beyond” the five million US sales it announced this April, internet video device outfit Roku is more than a box maker – it’s also trying to help its channel partners serve up sophisticated ads to those users. “Advertising-supported apps are our fastest-growing segment on the platform,” business development VP Scott […]