Tag: open web – Beet.TV

Index Exchange’s Andrew Casale: Containerization Brings Buyside Decisions ‘Closer to the Sell Side’

PALM SPRINGS, CALIF. — Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests to distant infrastructure and waiting for responses. “Historically, the sell side operated at great lengths to the buy side. We […]

Epsilon’s Cascisa: It’s Time to Rebuild the Ad Ecosystem for the Open Web

Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]