Omnicom Commerce Group

SAN JUAN, PR — Is the advertising industry missing a trick by focusing on the delivery of retail media ads but not their content? In the exploding world of retail media, some are coming to think the industry’s obsession with metrics and mechanics could be blinding it to the key ingredient for success – consumers […]

Retail media spending is already booming, as new retailers light up ad inventory opportunities and brands clamour to get close to the point of purchase. As the holiday season approaches, some in the industry are expecting the category to soar to even higher heights. In this video interview with Beet.TV editorial director Lisa Granatstein, Jacquelyn […]