Ogury

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO […]

CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV […]

LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In […]