Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith

COVID-19 lockdowns may have reduced the number of commuters listening to radio in their cars. But the future nevertheless looks bright for anyone involved in audio programming. In this video interview with Beet.TV, Michael Smith, NPR Chief Marketing Officer, says the public broadcaster’s podcast listenership is skyrocketing, with digital audio set to diversify still further. […]