Nicole Kevil
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
LONDON – Retail media is no longer confined to on-site placements or last-click conversions. Instead, commerce data is increasingly reshaping how brands plan and activate media across the funnel and across channels, says Nicole Kivel, managing director of Northern Europe at Criteo. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership […]