PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham

Even when you have one of the most sophisticated data engines in marketing, the COVID-19 means you still have to plan for uncertainty. That is the life of Nick Graham, VP, Insights & Analytics at PepsiCo. In this video interview with Beet.TV, Graham says the beverage company has game-planned several different consumer-economy scenarios as far ahead […]