Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

The upfronts are no longer just the season of the year when TV and ad execs get together to lock in a bundle of ad-spending commitments for the year ahead. Thanks to new connected TV consumption and new ad selling techniques, things are becoming more flexible than that. In this video interview with Beet.TV, Neil […]

 

The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti

For Neil Vendetti, president of investment at Zenith Media, solving for fragmentation in TV and video advertising will be the focus of the industry in the years ahead. Talking to Jon Watts, the co-founder and managing partner of MTM London at the Beet Retreat, a half-day Beet.TV event in New York hosted by Publicis Media, […]