NCSolutions

NEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 trillion with 75% allocated to digital channels, noted Cara Pratt, president of Retail & Media at Circana. “If marketers aren’t […]

The ad industry is heading away from mass reach to smarter reach, says NCSolutions’ CRO Lance Brothers. In a townhall interview with Jon Watts at February’s Beet Retreat in San Juan, Brothers explained how his company is helping advertisers and ad sellers navigate the shift. It starts with helping the industry understand what attribution means […]

SAN JUAN, PR — They seem like two entirely different kinds of advertising tactic. But Lance Brothers doesn’t think linear and connected TV have to exist in two different strategies. In this video interview with Beet.TV, Lance Brothers, chief revenue officer of NCSolutions, the former Nielsen Catalina Solutions that helps brands target, measure and optimize […]