Mentoring And ‘Over-Hiring’ Can Increase The Female Quotient: TBWA’s Reyes

More female voices will be heard and considered in advertising and media if agencies “overhire” and enact their own mentoring programs. Then there’s the hard reality that money still talks, according to Nancy Reyes. “Demand it from your agencies, demand it from your media partners, and threaten to withhold the dollars unless they fulfill that […]

 
 

How Data Informs Creative, Changes Lives: TBWA\Chiat\Day’s Reyes

One of the more compelling presentations at last week’s Beet Retreat in the City was given by Nancy Reyes of TBWA\Chiat\Day New York. To show how data can not only inform creative but also actually constitute it, Reyes walked the audience through two campaigns from the Netherlands that sought to comfort lonely people and reduce […]