How MRI-Simmons Is Adapting To High-Velocity Consumer Data

LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from “passive” to “proactive” as it adapts to the new demands of brands. Simmons has long operated consumer insights from its  American Consumer survey. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the […]