TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

LONDON, UK — In the connected TV era, avoiding over-exposing viewers to a digitally-delivered ad is going to be all about having an understanding of viewer identity. There are many industry efforts looking at rolling out such an understanding. But Minai Bui, Director, Product Marketing, Europe & APAC, Samsung Ads, fears there may be too […]