Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

Video is playing catch-up to display in the advertising stakes – so who could be the big fish in a pond that’s about to grow bigger? Speaking at Beet.TV’s programmatic leadership summit, former Forrester principal analyst Joanna O’Connell rated AOL’s acquisition of programmatic video outfit Adap.tv “very cool” and “a big stake in the ground”. […]

 

Video News Syndicator NDN in Pact with Berkshire Hathaway Papers

Newspaper websites in the BH Media Group are taking on the syndicated online video wire from NDN (News Distribution Network) in an effort to gain more viewers and video ad dollars. “We just signed Berkshire Hathaway properties,” NDN COO Eric Orme told Beet.TV’s programmatic leadership summit, presented by SpotXchange and hosted by The Hearst Corporation. […]

 

Dailymotion Won’t Ditch UGC For Premium Content

Skateboarding dogs may not command as many viewers as Breaking Bad – but that doesn’t mean Dailymotion is going to abandon user-generated content to pursue premium content rights. “If you look at the landscape, you have the program sites like the AOLs and Yahoos of the world and you have us and YouTube on the […]

 

Hearst Sees Merger Of Programmatic And Ad Ops

For many in media, “programmatic” methods of advertising sales are geared to targeting and selling cheap inventory automatically, whilst conventional ad operations retain the task of selling main-line display ads. But there may be a third way. “At Heart, we’ve merged the functions – programmatic, sales and ad ops are now one,” Hearst’s revenue platforms and […]

 

NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

The programmatic ad-targeting techniques that are making waves in display advertising are commonly associated with low-value ad inventory. But The New York Times, a top-tier publisher which started selling some of its ads programmatically in May, doesn’t see it that way. “We’re set up a little differently from a lot of other publishers,” the Times’ […]