Agencies Need To Look Like Ad-Tech: Essence’s Fisher

SAN JUAN, Puerto Rico – Talk of the “disintermediation” of ad agencies may have dissipated a little in the last couple of years. But that doesn’t mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a […]