Michael Irenski

The appeal of traditional journalism to engaged, coveted audiences is still “news” to many major advertisers. But when established publishers try to make that case, marketers cite that brand safety concerns are top of mind. “I tell [those advertisers] it’s a miss, to be honest,” Mike Irenski, SVP, Programmatic Strategy, Newspapers & TV at Hearst, […]

It may have just bought ad-funded Mashable, but Ziff Davis’ portfolio was already stuffed with tech and lifestyle media brands. So how does the publisher plan to adapt to latest ad-tech trends? In this video interview with Beet.TV, Ziff Davis ad ops VP Michael Irenski explains the company likes to roll up its sleeves. Case […]