Brands Fight Fragmentation As Retailers Embrace Media: Criteo’s Greene

CANNES — In the ever-evolving landscape of retail media, standardisation may seem like the key to cutting through the noise. However, according to Michael Greene, SVP of Global Vertical Strategy at Criteo, fragmentation must also be addressed. In this video interview with Joanna O’Connell for Beet.TV, Green paints a picture of evolution in the industry. […]