Michael Falco

A year and a half ago, the TV industry was talking about the end of the upfront, that annual season of pitches made by networks to ad buyers for year-ahead business. The new pandemic had startled brands, causing many to press the pause button on ad spending – particularly upfront ad buys. Fast-forward, however, and […]

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic. “It was such a fluid marketplace, and a lot […]