media planning
Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
PALM SPRINGS, CALIF. — Marketers and agencies are still just scratching the surface when it comes to understanding how generative artificial intelligence tools like large language models are changing the way brands develop their content strategies. For example, brands are now rethinking the role their own websites play in informing AI programs that consumers increasingly […]