NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World

CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposition, according to Maureen Murphy, EVP, client partnerships, NBCUniversal, suggesting that live programming acts as a powerful counter-current to the isolating effects of algorithmically-curated content feeds. This focus […]