Preparing for a Cookieless Future: Matt Lattman, Discover Financial Services

LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having accelerated, the industry is swallowing a seismic shift. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. In this video interview with Beet.TV, Matt Lattman, SVP, Card Acquisition Marketing, Discover […]