Marlow Nickell
Instore Retail Media Marks Next Evolution of Shopper Engagement: Grocery TV’s Marlow Nickell
LAS VEGAS –Instore retail media represents the “natural evolution” of the broader retail media category, said Marlow Nickell, founder of Grocery TV. Speaking with Beet.TV contributor David Kaplan at the Groceryshop convention, Nickell said the shift from online to physical locations reflects where most transactions actually occur. “When you think about it, 90-plus percent of […]





