Emotional Context is Becoming Advertising’s Next Competitive Edge: Seedtag’s Marko Johns

LONDON – As the advertising industry grapples with tighter privacy rules and the fading usefulness of identifiable user data, contextual intelligence is emerging as one of the most important tools for reaching audiences, said Marko Johns, U.K. managing director at Seedtag, in an interview with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media […]