Marion Hargett
MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs
AMENIA, NY — The gap between data collection and actionable insights in programmatic advertising is collapsing as artificial intelligence transforms campaign optimization from a weeks-long process into real-time decision making. “The applications that are driving better outcomes for clients are really our trading agent,” Marion Hargett, chief revenue officer at MiQ, told Beet.TV contributor David […]