With Advanced TV At Scale, ‘There’s Only Upside From Here’: Comcast’s Jenckes

As the result of addressability, attribution, data and technology, “I think we are at a time when advanced TV is at scale and there’s only upside from here,” says Comcast Cable’s Marcien Jenckes. “That doesn’t mean that all media will be bought programmatically,” Jenckes adds in this interview with Beet.TV at Advertising Week 2018 in […]

 

Collaboration Can Overcome Fragmented Audiences: Comcast Cable President Marcien Jenckes

Can industry optimism and collaboration defeat fragmentation? From the viewpoint of Marcien Jenckes, the answer is a resounding yes. Jenckes, who is President, Advertising, Comcast Cable believes now is the time to be very optimistic about what premium video can be. “It is the best way for marketers to reach their audiences. We’re coming off […]

 

Comcast’s New Initiative Taps Blockchain For TV Ad Data Security

CANNES — Could the technology behind Bitcoin be used to power digital advertising data, not just a digital currency? At Cannes Lions, the festival of advertising creativity, technology and ad execs alike have been discussing the potential application of blockchain. But “potential” may already be an out-of-date description – because Comcast used Cannes to announce what […]