Clients ‘Want Us To Pull Down The Walls And Make It Easy For Them’: OMD’s Mainardo de Nardis

CANNES – The OMD Oasis, an annual fixture at the Cannes Lions Festival of Creativity, doesn’t lack things to do and see. But its core mission is to make things simple for marketers at a time when creativity and technology are always intersecting. At the same time, the personal ambition of OMD Worldwide’s CEO, Mainardo […]


OMD’s de Nardis Enthuses About VR, Driverless Tech and IOT

LAS VEGAS – Even if there’s no disruption at CES there’s always good reasons for media agencies and their clients to meet “on nice, neutral ground,” says OMD Worldwide CEO Mainardo de Nardis. This year is no exception. “It’s all about innovation, even in years like this when there hasn’t been something terribly disruptive to […]


OMD’s de Nardis: Facebook Metric Misstep Highlights Need For Third-Party Measurement

There’s enough disruption in digital advertising, so a flap at Facebook and uncertainty surrounding Twitter are best dealt with quickly. That’s the view of Mainardo de Nardis, CEO of OMD Worldwide, Omnicom’s global media communications agency. Last month, Facebook apologized after major agencies became aware that the social media behemoth had erred in the way […]


OMD Chief: Global Brands Have Different Perceptions of Video

CANNES, France — Brands from around the world still have different perceptions of video and how it fits in the media mix, says Mainardo De Nardis, CEO of OMD Worldwide, during an interview with Beet.TV about video at Cannes. “We had a meeting with some clients from Latin America, including Brazil, and it was clear […]