luma

Gaming advertising represents a still untapped opportunity for marketers facing television supply constraints as streaming migration reduces ad inventory while offering the scale, engagement, and demographics that traditional channels struggle to deliver. “Gaming provides an opportunity for conversion in a way that could deliver lessons to the rest of Madison Avenue,” Terry Kawaja, founder and […]

NEW YORK – Terry Kawaja, CEO and founder of Luma Partners, knows the ad tech/martech ecosystem better than most. He’s not so sure there is room for a flurry – let alone a whole Lumascape slide worth – of clean room startups. “I have a mixed view on clean rooms,” Kawaja told Beet.TV. “Do you […]