Lizzie Wiltshire
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
With connected TV, advertisers are standing at the gateway of an advertising ecosystem powered by treasure troves of viewer data. But they need to be able to effectively measure that data alongside other platforms’ to achieve cross-channel simplicity. That is according to Lizzie Wiltshire, Head of Client Solutions, Samsung Ads. The CTV advantage In this […]