Liz Roche

LAS VEGAS – Retail media’s rapid evolution has made data collaboration an essential tool for both advertisers and retailers, said Liz Roche, vice president of media and measurement at Albertsons Media Collective, during an interview with Beet.TV’s David Kaplan at the Groceryshop convention. “Data collaboration is absolutely the name of the game right now,” Roche […]

CANNES – Retail media has gone from niche topic to industry obsession in just a few years, and Liz Roche, vice president of media and measurement at Albertsons Media Collective, says the reasons are clear. “I think especially this year, we’re in a pretty interesting climate when it comes to just our political climate and […]

LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also […]

PALM SPRINGS, Calif. — TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. “Personalized, scalable CTV is absolutely paramount to drive performance,” Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective […]