live sports

NEW YORK — Sports programming exacts a gravitational pull on TV, whether linear or streaming, like no other viewing form. With ReachTV, sports programming is transcending the home and the bar to plant itself in airports across North America. Looking strictly online, sports video evolved dramatically from its short-form programming roots to become a significant […]

MIAMI – As it goes even deeper into live television streaming, Twitter is trying to make new advertisers feel comfortable with its platform. The effort includes Nielsen guarantees and measurement by Moat for third-party audience verification. Twitter was a natural outlet for the National Football League, according to Ryan Moore, the company’s Global Agency Development […]