AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman

LOS ANGELES – The growth in streaming services that carry advertising is giving marketers another way to reach consumers through connected devices like smart TVs. Those ad-based video-on-demand (AVOD) services are seeing greater interest from advertisers as part of their overall media strategies. “We look at AVOD as part of the whole from a video […]