Lauren Lavin

AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from an increasingly crowded marketplace. “Some retailers, as publishers, are driving sustainable businesses right now, some are complementary revenue, and that that’s something in the next 12 months or 18 months […]

Retailers that sell digital advertising for the past decade have been grouped into a category generally known as retail media networks. But as these networks have proliferated and grown more sophisticated, brands are pushing them to do more than delivering niche audiences. “Over the past year, there’s been a really big push from both … […]

AMENIA, NY — The US market for commerce media is maturing rapidly, with clients now focusing on more asking questions beyond basic education. They are seeking ways to prove the effectiveness of their spending and drive incremental sales across retailers. Measuring the impact of commerce media investments has become a key challenge for brands. They want […]