Larene Mantel

With addressability becoming much more advanced, the challenge lies in educating clients around the new opportunities available. In an interview with Beet.TV, Larene Mantel, vice president of advanced TV and emerging channels for Cadreon explains how this is both an exciting and challenging position. In addition to linear, there’s now addressability available in VOD and […]

MIAMI – In the tug of war that is television advertising, programmers pull the traditional ratings window beyond 30 days while advanced TV specialists grapple with more precise targeting. Somewhere in the middle lies a holistic view of all advertising impressions that buyers can bid for, but it’s a galaxy far, far away. This is […]

MIAMI – “If it’s not broken why fix it” is just one of many conversations agencies must have with their clients when the subject is advanced television targeting. And it’s often long-time TV advertisers that need the most hand holding as they march into the data-enhanced future. To Larene Mantel, it’s been “a challenge and […]