Kurt Robinson

LAS VEGAS — Pharmaceutical advertising has been the backbone of TV ad strategies since the inception of the medium. But maintaining that central role requires embracing new delivery platforms including YouTube and connected TV as consumer viewing behavior shifts. “It’s about staying the backbone [of TV],” Kurt Robinson, evp, business development at Swoop, told Beet.TV […]

CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthcare marketing. “One of the enemies of scale is fragmentation. That’s been a huge obstacle in the TV landscape, but I think we’re starting to see some consolidation of that inventory,” […]