Kinective Media

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the […]

A CTV campaign leveraging United Airlines’ commerce media network, Kinective Media, reached over 250,000 net new households and drove 20% of sales for a luxury brand client, The Trade Desk revealed in a recent Beet.TV interview. The campaign demonstrates how The Trade Desk is combining its traditional demand-side platform capabilities with new audience segments from […]

CANNES — In a world where cookies are crumbling, IP addresses are being suppressed, and mobile identifiers are being blocked, first-party data has emerged as the new currency for creating personalized experiences. It’s an avenue for collaboration among partners to surprise and delight users and customers, according to Mike Petrella, MD of Strategic Partnerships at […]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey. In this video […]