‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher

Editor’s Note: We are republishing this highly candid, informative conversation between Mike Law and Kim Kelleher with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This is one of four segments from the series we are re-publishing this month. We call this […]