Khatidja Ajania
United’s Kinective Media Sees Loyalty as a ‘Lifestyle,’ Not Just Miles
CANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Ajania said data collaboration and strategic partnerships […]