MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking

While traffic has soared at many news sites during the pandemic, digital advertising has declined as marketers have pulled back on budgets and many are using keyword blocking to keep their marketing messages away from words mentioning coronavirus or COVID-19. MediaMath, one of the industry’s leading DSP’s, is urging marketers not to use “blunt” keyword […]