Kevin Weigand

Demand for more granular control over media placements and audience reach is intensifying, pushing the concept of supply-side curation to the forefront. This requires a new level of cooperation, according to one agency executive who argues for an “algorithm era” built on true interoperability. The goal is to ensure that all parties have a hand […]

Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have been developed for digital advertising. “Over the last two or so years, programmatic has become more at the forefront from […]