Defining ‘Deterministic’: DISH’s Bokhari Goes Granular

SAN JUAN, PR — In an industry with a marketplace of buzzwords, “addressable” and “deterministic” TV have risen up the charts over the last year. But what is addressable TV, and what is deterministic data? In this video interview with Beet.TV, DISH Network’s GM of data and analytics Kemel Bokhari offers his take. “We define […]