Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun

LONDON – The ability to precision-target TV ads at individual households – currently limited to a relatively small proportion of available broadcast time – will soon expand to the majority of inventory, according to one exec making it happen. Keith Kryszczun, president of global sales at Cadent, a technology company which enables the practice for […]

 

Cadent’s Kryszczun On Bridging The UK’s Addressable Gap

LONDON — For the UK’s main cable TV operator, targeted advertising was a long time coming. Although the cable distribution method, coupled with its use of a connected TiVo set-top box, seemed to offer distinct advantages, it was not until relatively recently that Virgin Media began offering addressable ad targeting capabilities. For that, it can […]